What Valentine's Day is Missing January 30, 2023Soul's Notes (TL;DR): This Valentine's Day, I encourage you to express your love to ALL the people in your life (including yourself) who have contributed to your evolution and support you in...
More About Cards and a Sneak Peek! November 2, 2022Soul's Notes (TL;DR): My favourite thing about greeting cards is that those notes of love and friendship are always there, waiting for you to pick them up and read them....
Take Two October 12, 2022My goal is to always make your purchases count for something other than revenue. I pray every day that I can heal our planet with this business and help us...
Meet the Artist January 24, 2022Born and educated in Mumbai, India with a Bachelor of Commerce and Master of Law, Farida left home in 1985 in search of a new life. A decade later, she...
Black Friday Blues November 24, 2021Soul's Notes (TL;DR): We truly want our cards to do good in the world while still being affordable for everyone. As such, we keep prices as low as possible at all...
So Not Extra (A Tale of Microplastics) October 3, 2021We all know that plastic takes 100+ years to biodegrade, so imagine the embellishments on greeting cards hitting our landfills, waterways, and recycling facilities. Normal plastic objects and microplastics (any...